BMW ALPINA B7 – USA Press and Dealer Launch in California
The new BMW ALPINA B7 was presented to selected members of the American press and the BMW dealer family, at an exclusive event held from the 5th to the 11th of June in California. Participants were able to sample the ALPINA flagships comfort and sport orientation at both Infineon Raceway and while driving through Californias scenery, including the renowned Highway One. Presentations were made regarding the B7s technical subtleties, deep insights were given into ALPINAs unique and storied history, and the distinctive philosophy of this small family-run business from Buchloe was explored. All this was framed by the American event agency Emotive using ALPINAs second business venture as the backdrop: wine. The very finest wines from Californias best winemakers were served with dinner at the private The Napa Valley Reserve, each wine and each bottle naturally introduced and elucidated by the vintners themselves, supported by ALPINAs head of wine.
All in all a very successful event: the finest example of the ALPINA lifestyle, coupled with a vehicle created for the most demanding of automotive connoisseurs